To all our customers (both new and returning) we offer a deep and heartfelt thank you. We've been humbled by the gracious remarks and are so very happy that (most) people are enjoying our coffee thus far. Moving into the winter season, we are excited for cooler weather because what's better than a hot cup of coffee on a (relatively) chilly morning? Now that we've hit the solid 6 month milestone, we're somewhat content with the menu offerings and have gone as far as to actually print them, as opposed to the hand written method. And besides that, the coffee shop is now functioning quite well and we're very happy with the ambiance of it all. Also, if you hadn't heard, we are now open 7 days a week! So come grab a cup of coffee before heading out for a surf, or church, or even a mean couch session on a rainy Sunday. Regardless of your adventure planned, we'll be here waiting with a warm hug (A.K.A. a delicious cup of coffee or tea)
It's hard to believe that we opened the doors to the brick n' mortar nearly 8 weeks ago. If you hadn't heard, BREW+FOAM went from a mobile coffee shop right to an actual coffee shop in 6 months. So yeah, we're now firmly rooted in the Waialua Shopping Center, not far from the world famous Sugar Mill. How's it going, you might be wondering (especially if you're affixed to the mainland and have yet to venture west over the Pacific to take a peek.) It's just fabulous, and we have our amazing Waialua residents to thank for our solid start. When we signed the lease for this location, we figured we'd for sure see many locals, but we assumed we'd see more of an overall island drop in rate, as well as a sprinkle of tourists. To our surprise, the majority of our clientele hails from the immediate vicinity and we're loving it! We are getting the opportunity to get to know everyone's names, what they do and what they like! It's been a joy to spend time meeting our community and we're so grateful for our local patronage and support. I mean, seriously, I cannot express just how much we appreciate our local friends who come in daily to say hi and get a cup of love. So this post is basically just one big shout out to say thanks, to all our local comrades who keep us going every day. We heart Waialua!!!
We here at BREW+FOAM love images, whether they are hand drawn, printed, moving or straight up live- and we have a massive appreciation for those who dedicate themselves to creating compelling images to move people. Enter Arm Chair Hero. Now without getting too far into an epic intro, this is a guy who lives clear across the world from us here on our little island of Oahu, yet we have 2 major things that connect us: surfing + radical images. Lucky for us, he stumbled upon our little start up and we are thrilled he did! The AH always has some killer 'X collab' or awesome art show going down in his part of the globe, so if you are a fan of sick images, or even more so a fan of surf inspired print work, take a moment to peek into his world... @armchairhero
For those (few as you may be) of you who have devoted your fan-ship and supported us through all of the ups and downs, we have another episode for your watching pleasure. Thanks again for being there for us. Still a ways to go, but at least we are getting closer to the end result. Get all the details by clicking here:
To all of our loyal fans, I wish I could say the wait is over. Unfortunately, however we are not quite there yet. Many of you know that we have been milling tirelessly to set up shop (yes, really! ...a real coffee shop) over in Waialua across from the Sugar Mill. It is no longer a secret - BREW+FOAM is about to be a god-damned high falutin' tootin' coffee slingin' brick n' mortar for locals and tourists alike to flock to. Now, I know the golden question is simply, 'when the hell are we going to open, then?!' and I am writing to let you know I cannot yet dispel your woes. We are down to the last few ticks on the proverbial list and it's just a few mere weeks (sheesh, I hope so at least) til we are well and truly underway. So all I can say is hang in there just a liiiiiittle longer. I promise you'll be the first to know once the La Marzocco is fired up. For those of you who want more details and want to see the mire we have been wading through first hand, then check out our Episodes on Vimeo. IV is about to get posted, and chances are good you'll at least feel slightly more informed after a look.
To all of you out there who may or may not have been wondering what the hell has been going on, your wait is over. Episode 3 is ready for your viewing pleasure. The episode is an update on all the happenings in the last 10 months (basically a whole lotta wrenchin' for all you rednecks out there.) Please feel free to comment, we love your feedback.
The summer was slow, we had some personal woes, and the best I could describe our situation would be, chaotic. Now, it would be crazy to wish that it all was calm and smooth, but it really is a lot better overall and although we are insanely busy, now it feels as though we're actually making progress towards coffee slingin' again.
I still have yet to come out and say exactly what we are up to, (I know, sorry to keep you at the edge of your seat) but soon the announcement will be made and then we'll still be hanging on the edge of our seats for when it's completed (we're screwed either way.)
In the meantime, I will do my best to keep updates on the cool shit that is continuously unfolding as we go along. So for now, I will leave you with some pics of some rad vintage stuff Mark and Aaron came across in their treasure hunting in the last 2 days. Now, I cannot disclose where we came across this booty, all I will say is that it was indeed free and I don't think anyone was planning on using this stuff. What I can tell you is that these babies cost upwards of 200$ (sometimes more) for authentic, made in the USA, new ones. You can find them in vintage & used condition on Craigslist and Ebay as well for various prices, we've been shopping for months and were hoping to find a big lot of them for cheap. Better yet, we found them for FREE, and we are so thrilled at that.
Oh my. So much has happened since my last post, I don't even know where to begin. To spare you from a barrage of apologies, I'll just get right into it. Without revealing too much, I can say that there has been a period where there was a massive lack of progress (due to circumstances outside of our control) and also some major (and exciting) decisions made that will soon effect the future of BREW+FOAM. Rest assured, amigos - we are not turning in the towel. We will soon be serving coffee to the residents and visitors of Oahu's famed North Shore. I stress that the lack of communication in the past few months deserves a bit of explanation. First and foremost, 2.0 is fully rebuilt and is a f-ing beast of a truck. The 1975 Step Van is running strong, is fully legal, and nearly ready to start slingin' lattes around like it's going out of style. The last two months, Mark has been driving it to every corner of the island and it's been hauling all sorts of bits and pieces that eventually will come together to be a bangin' business. However (yes, a big however) a few things have been holding us back from completing the build and launching the truck...
Now, this is the part where I don't want to spoil the release of Episode III of 'My Life and a Food Truck' so I won't go in to a whole lot of detail of why the hell we are taking so god-damned long to release this thing. What I can say is that we needed some more funding, and so I reverted back to the old ways (as stated in Episode I) and picked up a few jobs that could bring in some much needed capital. I ended up in Huntington Beach, Tahiti, and currently am working a Surf broadcast out of San Clemente to get the project some cash flow. Only 1 week to go, and when I return home, we are right back to the proverbial grind stone. We have some big things unfolding with the company, and it's just a few mere weeks until we can set a date for a real opening. In this case, patience is more than a virtue - it's an absolute must (I'm talking for me and you.)
For those who have been keeping up with the instagrams, you all have seen 2.0 out and about gathering random artifacts and such from around the island, and hopefully this has you all on the edge of your seat for what is yet to come. As much as I am already antsy to have a fully functioning entity, this process has taught me a thing or two about perseverance, and even more so - it's taught me a hell of a lot about humility. I feel like a completely different person from when I started this project, and I think all the hurdles will make the launch that much sweeter when it does actually happen. Until then, keep hash-tagging your little asses off. We love the #brewandfoamlovin.
I arrived from a weeklong trip to Phoenix, Arizona yesterday to be pleasantly surprised by a USPS box waiting at my doorstep. I immediately suspected the contents of the box as I've been anxiously awaiting the arrival of our first run of business cards for the entire month of March. The printer gave me a 3 week lead time, but it took us a whole lot longer than that to come up with a final design that we all really liked. So months of humming and hawwring over the layout, color, cardstock fiber, thickness (and all that jazz) finally came to closure with the arrival of said box. When I laid eyes on these little babies I was flooded with a moment of personal pride paralleled by sheer joy just because they came out so damned good. Of course, I can't claim all the credit for this awesome result- it was undoubtably a joint venture from start to finish, with more than one hand in the proverbial pickle jar. Lucky for me, I have fabulously talented friends, and in this case, one of my friends from high school, Matt Nosbusch just happens to be an incredible graphic designer at Vans and helped me with the streamlining of the card. I'm not gonna lie, these little nuggets weren't cheap, but I feel like the value transcends the cost sheerly due to the unique nature of the card. As you can imagine, the free cards at vista print were my second choice, but ultimately ruled out because they didn't have the best selection of pre-made templates... I was forced to go the other route. And just look how beautiful they are!!!
Let us know your thoughts.
As per usual, the question remains the same, as does the answer. "How's the truck coming along?" you ask. "It's definitely coming along." I answer again. We share your frustration, my comrades. We want this thing on the road, slinging coffee, just as bad as you all do. So I offer no solace to your plea. All I can say is be patient, as we continue to 'keep on truckin' (as to use the parlance of our times.) If you are pondering, however, just what stage exactly are we at with truck 2.0 rebuild progress? Mark & Brothers Powell have been arms deep in the motor swap project, and we decided to replace and revamp many of the original parts of the front end of this 1975 Chevy step van, including replacing the ball joints of the truck's suspension. Well, we ordered a critical part to complete that part of the project a while back... The damned part took a mere 4 weeks to arrive, holding up the completion of the entire front end replacement!!! So yeah, we sat in limbo almost a month, holding our breath wondering why the part had no tracking (that's a whole different stupidly frustrating story I'll abstain from sharing - just know it was dumb.) The winds of fortune changed today when the part landed on our doorstep! Now comes a much needed celebratory gasp of air for us all. Rest assured, the front end will soon be reassembled… and with all shiny new parts at that. Operation motor swap about to get right back underway! Yewwwww.
So much has happened over the last 7 months, there's so much to tell and so little time… so wait no further, my friends… sit back, relax and enjoy! Also, feel free to let us know your thoughts!
Here, @brewandfoam, we couldn't be more excited to announce the arrival of our very first signature product- the 'tin + enamel' campfire coffee mug! Hand crafted and smoldered from the fires of mordor (well, OK, not really… but almost…they come from a circa WWII manufacturing plant in Eastern Europe) these mugs are second to none when it comes to quality and durability. If you're anything like us: active, up early, rugged, on the go, and need your coffee mug to withstand the day-to-day, then look no further, my comrades! This could perhaps be the last unbreakable coffee mug that you will ever own (unless, of course, you lose it.) We painted them blue, white and red- not because we are 'Merican, but just cause it looks pretty damned cool. Even better, if you just love love love 'Merica, then you'll love these all the same. Adorned with our signature logos on both sides, the bottom of the mug is where you may find a daily burst of inspiration to get off your ass, and get in the ocean (well, your friends or significant others will be the ones getting the message as you sip your delicious brew.) We may not be serving coffee yet, but until we do, at least we can sell you some cool shit in the meantime. Mugs are NOW AVAILABLE here on our website… and for a limited time, to show our appreciation, there is a 20% discount to the first 100 mugs sold. Thanks to all of you for your overwhelming support.
The most frequently asked question I find myself encountering these days is, "How's the truck coming along???". I always answer, "Great! We're making tons of progress!" I feel as though that answer is so generic but it's pretty much the easiest way to sum up what's going on. For those who are truly interested in the finer details, I direct them to our hearsay page (Hello, friend,) and hopefully the rest of the nitty gritty is better explained among these posts.
So for the latest update, Mark has spent the better of this week working on replacing the make-shift louvre window situated to the back driver's side of the truck. Without going into too much detail, he found that cutting glass louvres was harder than it looked. 8 panes later, the window upgrade project is complete. Originally supported by a combo of nasty-ass wood and rusty bolts, the new window is… let's just say, more streamlined. Now supported by aluminum, recessed, and rust free, the window looks and functions so much better. Another box ticked off the list, getting ready for the refriderator to arrive (will be situated just in front of this window.)
The last 2 weeks felt like 2 hours. Lucky for us, we made a lot of progress and actually have something to show for it! Our friend, Uncle "Cody-Bear" came for a visit, and got his hands dirty alongside Mr. Mark. The two of them completed "operation remove-graffiti" and got very dirty and smelly and sweaty in the process. In between the extreme grunt work sessions, they even managed to squeeze in a few surfs in the short 5 day visit.
They came, they saw… they CONQUERED.
The truck is finally free of that hideous layer of graffiti-crap-vomit (and I mean that, all you amateur graffiti makers who can't even be considered artists… YOU SUCK.) Between the caustic chemicals and the sheer back-breaking labor of the task, it wouldn't be exaggerating to say that Mr. Mark worked an extra year off his life removing it. (again, huge thanks to the graffiti A-holes who put it there in the first place. YOU SUUUUUUCKKKKK.) But all grudges aside, we are happy that 'Phase I' is complete and we are moving on to 'Phase II': the engine and transmission project.
For all of you who have been following this story as it's been unfolding (is there anyone out there actually reading this? Thanks in advance) Jr. the junkyard mechanic is still in jail, and so the dynamic of the engine rebuild project has changed. Mark went over to Jr.'s junkyard residence to inquire about the engine that we (allegedly) purchased from Jr. for 400$. All he got out of that inquiry was a god damned bite in the leg. Literally. Mark got bit by a mangy-ass little junkyard dog. More updates on the engine project as they unfold. Stay tuned!
As a self-proclaimed 'artist' and 'creative' (go ahead vomit in your mouth- I always do when people self address with those terms) I find joy in dabbling with design, color and composition. However, when fronted with the challenges of geometry, measurements, calculations and things of electrical nature, I'm at a total loss. The harsh reality of this food truck endeavor is that questions like, "where the hell are we going to put this shit?" eventually arise. We are slowly encroaching on that moment when the most critical decisions must be made of where all the meat and potatoes sit on the plate. In this case, we need to figure out what refrigerator, freezer, coffee maker, grinder, blender, etc goes where.
It's times like this when I have no clue, so we call upon experts in the field. Enter, Duncan Ferguson, Master Engineer. OK, so it's not like I went on Angie's List and found myself the best guy in town. It just so happens that my lucky ass is (techincally) related to this super hero (he's married to my Mom.) They run an incredible operation over in Torrance, CA called Renmark Pacific Corp and they make and engineer all sorts of cool shit (including stuff for the famed Airforce One ...shhhhhh, don't tell anyone I told you that) That being said, they are experts in engineering things of this nature and Duncan is "one with the auto cad" as they say. I couldn't help but utilize their expertise in 'making cool shit' and had to take advantage of said skills. So far, we've gone through 2 drafts on where to put things, and let's just say- I'm really glad we are going through these exercises. Thus far we have come to find that stuff isn't fitting the way it should. So it's back to the old drawing board and still working on figuring out what the hell goes where. I'll let you know when we finally get to that point.
There's no other way to put it- the universe works in mysterious ways. This past week has been awesome, and a lot has changed in our little family dynamic. Long story short, Mark no longer has a full time job (as of this past Tuesday) and we see this as a massive opportunity to seize the month! This last week has been more productive than the entire month of September combined, so this gives me a good sense that the truck is doing nothing but moving forward fast. So yeah, the truck (2.0) itself doesn't actually move forward (at all for that matter) but it will indeed be moving in no time and hopefully serving coffee to the residents of the North Shore before the Volcom Pipe Pro gets underway. Who knows- if all goes really well the fans of the Triple Crown might possibly get a latte or two.
Last night my husband sent me a cryptic text mentioning something about 'trying' to get the truck back. Not sure if anyone has been reading my twitter feed (sigh) but last week I DID mention that we heard the mechanic who was meant to be swapping out the old engine for a new one actually was just sitting on his ass… in Jail. Yes, you read that correctly. The mechanic who we hoped would bring our new truck back to life came up a little short on the landing. Quite honestly, he missed the landing entirely- by over a mile- the truck never got touched, and weeks passed with absolutely no progress on it (now it all makes sense- he was incarcerated!) Doh!
But what the hell else is new, I mean there is a developing pattern with the progress of my business and at this point, looking at it from an outsiders perspective, you are probably sitting there thinking that we aren't getting shit done. Well, kindly remove yourself from your pulpit, Judge Judy, and just have a little faith. We are in fact still moving forward with progress. OK, so the truck still doesn't run- hence the reason why my husband dragged it home (literally) behind the junk yard owner's Silverado, chains and all.
I was thrilled and devastated all at the same time as I saw him pulling it into our driveway. Thrilled to see the truck that we hadn't seen since the day we bought it, but devastated because he parked the truck before I was able to pull out my camera and document the process! Argh, Bummer. I guess this is one event that won't make episode 2, but what the heck- at least it's home and we can now commence phase 2 (skipping phase 1- the engine rebuild.) Phase 2 essentially will be the cleaning of the truck before the build out. Mark is out there as we speak using spray paint remover in an effort to loosen the god damned sun baked graffiti that's adorned that truck evidentially for months. I'm not gonna lie, from the looks of it, the process is labor intensive and the chemical smell is undeniably caustic. Looks like we have our work cut out for us.
To all of you out there who may be wondering why I have ceased to exist on instagram, well here is your answer. Episode 1 of 'My Life & a Food Truck' has consumed me for the last few weeks and it's been hard to keep up with both. Although I agree that instagram and Twitter are fabulous ways to keep your followers up to date on all the 'happenings', I felt like I needed to divulge just a little more. What a better way to tell ones' story than to broadcast it via video over the web with links included! So hopefully this tale will answer any lingering questions, and even more hopefully it will get you excited for episode 2. Please feel free to share this with anyone who you think will find it entertaining (or not… either way, just share it, please.)
Thanks for all your support!
For all of you who are desperately wanting to know what the hell is really going on- well here it is! We are committed to getting you onboard all along the way as we work towards getting the mobile coffee house, well, er… mobile. Just to get your palette wet, check out the teaser for the soon to come docu-show, where you can get the update on all the crap we've been going through trying to get this thing off the ground. My Life and a Food Truck Episode 1 in the making, we'll let you know when it's ready to watch!
Thanks again for all your support.
- your friends @brewandfoam
The last few weeks have been pretty darn productive as far as general admin stuff goes. I've been working on the website, the logos, the company branding and what not all week and feeling quite good about the direction we're heading. However the part that I still feel somewhat squeamish about is the social media buzz I'm putting out into the world on behalf of the company. What can I say, it just feels weird. I've never been a fan of posting stuff about myself or what I've been up to on all the social media sites from here to kingdom come, and always struggled with (lack of) subject matter when it came to blogging. Now I've got an awesome reason to write, post pictures, and (ugh) tweet to my hearts content! It's still taking some getting used to. Today I created a company profile on linkdin and it makes me feel SO vulnerable! Now I actually have to stay accountable and make this company rock (no more slacking) so in this case, I guess it's a good thing. I'm still working on psyching myself up every time I log into my social media sites, but the responses and support from all you guys out there keeps me going. Can't wait to get this thing on the open road already!